Over on Killings today is a wonderful article by Connor O’Brien about how as writers, we seem to think that getting from “emerging” to “wildly successful bedside companion for millions” is a well-oiled machine that we simply need to figure out the operation of. In reality, the machine is missing cogs.
Connor sheds some light on the ways that we become the missing cogs in that machine. *Extended rambly horrible metaphor fin*
He talks about “concrete actions we can take” to fix it – and I have to say how nice it is to see this article coming from someone whose own work reflects what they’re talking about – Connor’s latest work has a nifty social networking marketing scheme attached to it. Very smart, very smart indeed.
Reading this article has made me think about how much more of a role this kind of action should be playing in my own work, and how much more universities should be backing it. It’s out there, and a university will get behind it no doubt, but none of these newer marketing models are taught (or have been taught to me, at least) as serious, viable options for putting your work out there. Which obviously, from the examples Connor provides, they are.
Greatly admiring the ideas presented in Connor O’Brien’s article on Killings today and looking forward to being able to take on some of these ideas as I put my own work out into the world. With things the way there are in writing and publishing, it just makes sense.
(The discussion generated beneath this article is well worth a look-in also.)
25/02/2011 at 4:45 am
I just read it and left a comment there. It’s an interesting topic and one I might have to blog on now as it fits into some of the stuff around my eBook and self-publishing – but I tend to have the opposite problem, too much time building an audience, not enough time developing something to give them other than blog posts.
25/02/2011 at 5:07 am
Yeah absolutely, hard balance to strike. I think there’s a huge danger of becoming someone who blogs just to blog – which is OK if that’s your main aim, but if your blog is meant to compliment your writing then it’s definitely hard to figure out how much, and on what you should be posting.
Look forward to your response to it!